Intouch Advisory Board
 
 

2025 Napa Advisory Board | October 8-10

Yountville, CA

Imagine If…

In a world where pharma marketing is experiencing rapid transformation marked by digital innovation, a laser focus on patient engagement, and new data-driven technologies, we invite you to:

  • Imagine shifting from product-first to patient-first marketing—because the future demands it.

  • Imagine leading with bold ideas—like virtual influencers and agentic AI—to shape what’s next.

  • Imagine solving real challenges—side-by-side with peers through fast-paced, hands-on collaboration.

    Imagine it. Build it. Together.

In its seventh consecutive year, the Advisory Board is a trusted forum for pharmaceutical and life sciences leaders to explore what’s next, challenge conventional thinking, and imagine bold new possibilities for their organizations.

Through dynamic discussions, interactive exercises, and unique networking experiences, you’ll collaborate with peers and industry visionaries to shape the future of pharma marketing.

bardessono hotel and Spa

6526 Yount Street, Yountville, CA 94599

AGENDA

*Please note that exact timing is subject to change.

Wednesday, October 8

Handwritten Wines | 6494 Washington St, Yountville, CA 94599

7:00 pm: welcome reception

Kick off the Ad Board meeting at Handwritten Wines, a local tasting room just a 4-minute walk from Bardessono. Enjoy a curated wine-tasting experience, dinner, and networking with industry peers.

Thursday, October 9

Bardessono Patio and Ballroom

8:00 AM: Breakfast & networking

8:30 am: advisory board meeting begins

the marketing mindset shift

Imagine you could create thousands of influencers for your brand in a day, or track the big picture and the micro, adjusting for what’s working in each channel this week. We’ll frame the day’s journey and introduce the theme of “Imagine If…” followed by a vision mapping exercise.

Angela Tenuta, Global Group President, EVERSANA INTOUCH

Beyond the Ad Buy: Winning in Pharma’s Trust Economy

John Kenny, Chief Strategy Officer, EVERSANA INTOUCH

Susan Perlbachs, Chief Creative Officer, EVERSANA INTOUCH

KEYNOTE SPEAKER

Stay tuned for the announcement.

REDEFINING OMNICHANNEL IN AN AI WORLD

Explore the cutting edge of AI in pharma omnichannel with a panel of experts: unpacking innovations in influencer content, personalization, and performance-driven marketing.

Dan Gandor, EVP, Head of Omnichannel & Digital Transformation, EVERSANA INTOUCH

Life sciences panelists to be confirmed.

lightning talks: fast forward

Group Discussion

Listen, learn and participate in “lightning round” group discussions with peers around three key topics. Facilitators will guide each group with a series of questions to prompt open discussion, feedback and conversation.

  1. Integrated Market Access

  2. Direct-to-Patient Strategies

  3. What’s the third topic? You tell us! Upon your registration to the event, fill out a brief survey to tell us what topic you want to talk about most with your peers.

Deep Dive: next Gen AI agency Model

Live Demonstration & Interactive Exercise

Explore the first and only, end-to-end AI-powered Agency model in partnership with Google. We’ll show a live demonstration of specific AI agents in action (e.g. social media) and ask for feedback to help refine its application further.

Faruk Capan, Chief Innovation Officer, EVERSANA and CEO, EVERSANA INTOUCH

Closing Remarks

Wine tasting & dinner

5:30 PM: meet in bardessono lobby for bus pick up

6:00 PM: Wine tasting & dinner at staglin family vineyard

friday, october 10

Breakfast and departures

There will be no formal gathering. Guests are invited to enjoy breakfast on their own and depart at their leisure.

 
 
 
 
 
 
 
 
 
 
 
 
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Register by Sept. 22

This invite-only event is curated for a select group of leaders.

Kindly note that invitations and registrations are non-transferable and additional colleagues cannot be accommodated.

 
 

QUESTIONS & ANSWERS

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Who will be attending?  

This will be a small event with less than 50 people including a mix of mid to senior level brand marketers, digital/COE specialists, and innovation roles from various pharma companies.

When should I arrive? Depart?

We recommend arriving Wednesday afternoon and departing Friday morning. The core Advisory Board meeting will begin Thursday morning and end around 5:00 pm. We would love to have you join us for our winery tour on Thursday afternoon followed by dinner.

If you are wanting to extend your stay through the weekend, please let Emily Williams know and we will provide you with a discounted group rate. 

how far is bardessono from the major local airports? what’s the best way to get from the airport to the hotel?

The hotel concierge recommends you take an Uber or Lyft, as it’s much more affordable than a cab or car service.  

  • Sacramento Airport: ~1 Hour  

  • Oakland Airport: ~1.25 Hour  

  • San Francisco Airport: ~1.5 Hours

Is there parking nearby the venue?

If you plan to drive to Bardessono, there is complimentary valet.

What is the dress code for the meeting?

Majority of attendees dress business casual, but please wear whatever you feel most comfortable in.

What if I need to take a call during the meeting?  

We have plenty of quiet space for you to take a call if you need to step away for a few minutes!

i’m plANNING ON BRINGING A GUEST WITH ME. wHICH EVENTS ARE THEY ABLE TO ATTEND?

If you plan on bringing a guest, please tell us ahead of time and we will let you know what we can accommodate. They are more than welcome to stay at Bardessono with you while you’re here, we just ask they don’t attend the Advisory Board Meeting.

do i need to book the hotel room?

No, we have a room block and your room will be booked for you. You’ll receive a confirmation email from the hotel prior to the meeting.

fURTHER QUESTIONS?

If you have additional questions or needs, just contact Emily Williams or Jenna Thomas.

We’re Here for you

The EVERSANA INTOUCH Advisory Board is not only about gathering feedback from our Ad Board members; we’re also here to help you be a better pharma marketer and be successful in your career.

 

CAN’T MAKE IT TO THE MEETING?

Want to be on the EVERSANA INTOUCH Advisory Board but can’t make it to this meeting? Send us a note, and we’ll make sure to include you on updates about future events.

LET CAREER CONCIERGE HELP YOU

Are you doing everything you can to boost your brand and your career? We’re offering several complimentary services to give you a leg up. Contact us to take advantage of one or more of these services.

SIGN UP FOR the monthly PLAYBOOK

Have you heard about our monthly newsletter, Playbook? It’s the information that will make you even better at your pharma marketing job – especially when working with agencies.

 

Further questions?  

If you have any additional questions or needs, contact Emily Williams.

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